Understand your Corporate Strategy

Learn your objectives you want to achieve and the markets you are competing in, then....


Sales Improvement

Sales organisation is understood and improved to create effectiveness and velocity needed to deliver your forecast revenue, then...


Marketing Improvement

Shifting marketing from ad-hoc support to a structured revenue driver aligned to sales, then...


Pricing Improvement

Improve buyer’s desire to pay a higher price, then...


Competitive Improvement

Revenue Improvement Methodology
delivers you a competitive improvement.

Where CEOs Turn for Revenue Improvement

Working with you to address your most critical business priorities for revenue improvement and delivering enduring results

CEOs and Managing Directors have relied on sales and marketing consulting with Adele Crane to solve challenges with the performance since 1990. Her consulting experience in delivering results in 90-120 days is unprecedented by any other known sales and marketing consulting professional in the world.

Applying contemporary thinking and practices, Adele a leader in implementation consulting, assists companies to transform their culture and priorities to one that is capable of delivering exponential growth year on year. She enables the executive to refresh their approaches and become the drivers and leaders of growth into the future.

Latest Insights

Businessman looking under bonnet of car to see why it stalled

Why is my sales machine stalling?

It’s widespread frustration and for a good reason when your sales machine stalls. All too frequently, the contributors—sales talent, front-line management, marketing—produce inconsistent and unpredictable results, leading to unsatisfactory sales ...
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Person looking at laptop sales results

How CEOs can Future-Proof Their Sales Organisation and Achieve Sales Goals

Can CEOs really future proof sales to deliver results in competitive markets? CEOs of companies that did not achieve sales goals are working out quickly that old practices and old ...
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CEO Congratulating a young man on his promotion

Can You Promote a Top Seller to Sales Manager Successfully?

There are many stories of promoting top sellers to sales manager only to find them floundering and unable to deliver the overall sales number. With loyalty to the incumbent companies ...
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