13 03, 2017

Is your corporate strategy pulling you away from customers?

By |2017-03-12T11:01:45+11:00March 13th, 2017|Strategy Development|0 Comments

Your corporate strategy sets the direction for the entire organisation, especially the sales and marketing teams. It defines the language and focus of the company and is designed to align the business more closely to its market. When developing your competitive advantage, you need to develop differentiation that is sustainable [...]

4 10, 2016

The Growth Strategy Most Likely To Fail

By |2018-09-17T08:56:41+10:00October 4th, 2016|Business Performance, Strategy Development|0 Comments

When companies have some success with their sales force, they often consider the next step is to hire more people. This will increase the top line revenue and grow the business, which will become increased bottom-line results. Right? Unfortunately, we see this approach repeated over and over again, and it [...]

25 01, 2016

Product Differentiation: Your company has lost it

By |2016-05-19T08:43:12+10:00January 25th, 2016|Marketing, Strategy Development|0 Comments

For many companies the central point to their existence is their products. It is how they define themselves in the market and the basis of their competitive strategy. Companies spend an inordinate amount of time and money investing in marketing and defining their point of different or unique selling proposition. [...]

1 07, 2013

How Good is Your Organisation’s Sales Strategy?

By |2016-05-19T15:34:55+10:00July 1st, 2013|Strategy Development|0 Comments

Reading Time: 4 minutes

For many companies end of financial year or the end of an important quarter milestone has just passed. The quality of your strategy is laid bare for review at these important timelines and you need to consider your strategies effectiveness and make adjustments if necessary.

The test for any strategy’s effectiveness is how well it is understood internally by the organisation and not just focus on the end result of the impact it has on the company’s market position and profitability. If your company is not delivering your strategy, it may not necessarily be because you have a poor strategy.

26 10, 2011

Refreshing Sales Strategy

By |2016-05-19T15:36:38+10:00October 26th, 2011|Strategy Development|0 Comments

Reading Time: 4 minutes

The need for change in sales organizations is often left to start well after the time it really should have been instigated. The business may well have stagnated and is in a distressed state. You may have been hit sideways by competitors who had re-invented themselves post the global financial crisis. Whatever the catalyst you have made the decision to make the changes. You just have to hope it is all not too late which is often the case. Rapid transformation now becomes the requirement.