Client profiles taking advantage of strategy implementation and performance improvement
Chief Executive Officers (CEOs) and Managing Directors turn to Adele Crane to assist in strategy implementation through marketing and sales performance
Delivering services for companies with revenues from $15 million to $100 million and in many cases whose founder remains a director today. Companies that have achieved success but are looking to break through to the barrier to the next level of growth.
With unprecedented experience in local and off-shore markets, Adele understands how different regions and business maturity require different approaches in their sales and marketing organisations; importantly understanding the impact of global competitors on your company.
Working directly with CEOs and MDs, understanding their challenges of timely strategy implementation failing to be delivered and the short to longer term effects on the company.
Client companies have varying levels of maturity. Some are in early stage rapid growth cycles. Others are mature and looking for expansion through new markets and new products. Some trade with single-country sales forces whilst others have expanded off-shore through to global organisations. Their marketing demands are for improved performance in new product market penetration and lead generation and keeping aligned to contemporary marketing demands. Their products have a technical component requiring some skill in product knowledge and their customer audience is business-to-business selling.
With specific focus since 1990, Adele has developed extensive experience and knowledge, processes and systems for best practice, and benchmarks for sales marketing organisations. Having worked with traditional and contemporary marketing practices, can provide the necessary connection between marketing and sales for today’s competitive market place.
Adele travels the world keeping abreast of the latest trends and requirements for sales and marketing organisations. Whether your team is just six to ten people and you are seeking rapid expansion or it has grown and operates large, decentralised teams with divisional managers, Adele can assist you take your business to the next level.
Importantly, Adele understands the difference in culture and management requirements of privately owned companies and the demands on sales and marketing management that differs from large corporations.
Many of her clients seek confidentiality due to the sensitive nature of the work shes does and their private holding.
Should you wish to discuss how Adele can assist you and your company realise revenue improvement and increased profitability, please contact our office and speak directly with her.