Breaking Through the Sales Revenue Barrier
A guide for CEOs that want to achieve profitable growth
As companies grow, there are changing demands on how they operate, how they are managed and what is required to effectively drive revenue to the next level.
The most common measure for describing and assessing a business is annual sales revenue. Plenty of business observers have identified sales revenue barriers that create significant challenges for businesses that are growing. Typically these occur at $10 million, $25 million, $50 million and $100 million. At each of those stages there are noticeable actions that place barriers impeding growth and creating frustration to CEOs and business owners.